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Taiwan Tech Summit
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Project background_
This is the first Taiwan Tech Summit, and the event connects Taiwanese professionals across industries, including Web3, Hardware, Bio-Tech, AI & Data Science, Venture Investment and Startups. In the beginning, the client asked for a visual design for the event. As soon as we proposed the concept of a brand instead of an event visual, the project redirect to creating a long-term and consistent event brand but not a used-for-once event visual. This allows this event stays in a consistent visual identity every year and accumulates market awareness. We also registered the trademark to ensure the right to use the brand in future. |
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Logo Icon design_
Inspired from the shape of Taiwan and the power of technology, plus the colour of mountain, ocean and sky, we design this icon as the graphic identity of the brand. |
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Permanent and annual logo_
We see the brand's growth in the future and the sub-events above the brand, so the structure of the logo design is about time and location. This logo can be used independently and also can add year and city names for different variations. |
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Initial and icon logos_
We gave a short name as "TTS" as an easier way to remember and talk about it. The icon logo is using for small space like favicon etc. |
The colour plan
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Key visual design 2022_
The key visual utilise the elements of wave and the ocean, it contains the image of Taiwan as an island country and also the new wave of the new technologies. |
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Watch the event online
See more at Taiwan Tech Summit Official Website: Here