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Foccoli Broccoli
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Summary
This is a Mexico broccoli supplier who wants to sell to North America with a brand and target local Chinese supermarkets. It wants a clear impression of the broccoli brand with easily pronounced name in both English and Chinese. |
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Naming and Logo Design
I played a bit with the homophonic of broccoli, and use "broccoli" as the name. It got a good rhythm with broccoli and in Mandarin, it has a good meaning of "fortune and wealthy". I looked for Chinese traditional patterns for inspiration, and found this "Ruyi" shape, which means "as you wish" and also looks like broccoli. Using Ruyi and text combinations like broccoli as the logo is not only easy to identify but also contains good meaning. |
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